The momentum

Gym membership growth in Europe remains strong. A 2025 report by EuropeActive and Deloitte noted that European memberships rose from 67.7 million in 2023 to 71.8 million in 2024, while total revenues climbed...

Fit+ will present the Player of the Tournament in Turku and host the Fit+ Cup youth tournament in Espoo this spring.

Finland has long been a nation that values movement and outdoor activity. Yet even here, life is busy: remote work, commuting between Helsinki and other regions, unpredictable winters.

Sticking to the same workout routine can feel limiting, that's where Fit+ comes in. Instead of committing to one gym or studio, Fit+ gives you access to a wide variety of fitness options across the city.